School of Keira Floral

[Preparation & Material Selection]
10 page E-Book: Let's talk about factors I consider when it comes to event preparation timeline and planning your work load. What determines when you should be getting your materials? We'll also discuss conditioning of flowers, how to select your materials to make a breathable floral arrangement.

[Designing Bouquets]
course video + 42 page E-Book: Find out exactly how I craft all my bouquets. These techniques can also be used for crafting gift bouquets. In the theory segment, I also talk about adapting the bridal bouquet into bridesmaids and aisle posies, presenting the bouquet to your client, and pricing.

[Designing Centrepiece] course video + 63 page E-Book: Centrepiece crafting techniques and thought processes demonstrated in the video can be adapted to other creations such as hedges, jar arrangements etc which is why our teachings are practical and versatile for our students. In this theory segment, expect an in-depth discussion on comparing past and present centrepieces of Keira Floral, how I observed my works to have changed over the years, tools, questions to ask yourself to decide which centrepiece vessel to propose to clients, things to note for floral frog & sponge centrepieces + pricing + exploring shapes.

[Guide to Everyday Flowers] 50 page E-Book: A thorough writing to guide you through common struggles when starting out, e-store catalogue planning, liaison process, coordinating deliveries, terms and conditions to communicate, payment and refund policies, festive sales and handling common questions that clients asked.

[Guide to Wedding Flowers] 40 page E-Book: Saving you lots of trial and error effort with my detailed theory sharing on tools, budgeting, timeline and workflow, payment collection schedule, terms and conditions, disclaimers, logistics, common questions and how to reply, email template reply.

[Elements of a Moodboard] 17 page E-Book: Importance of moodboard, what to include and sample moodboards.

[Tablescape Styling] 23 page E-Book: I share tablescape styling tips and share practical real-life tablescape styling for wedding and corporate clients and product catalogue.

[14 Recommended Color Palettes] 24 page E-Book: Get your hands on 14 color palettes that are popular by Keira Floral's clients and use them for your clients + get a list of recommended seasonal flowers.

[The Growing Kit] 30 page E-Book: Get an in-depth insight to how i grew the Keira Floral brand, networking and collaboration suggestions, guide to content creation & storytelling, plus bonus content on photo editing recommendations, website elements and when to increase your pricing.

[In-house 70 Questions E-Book] A Keira Floral in-house E-book comprising of 70 questions to guide your thoughts and reflections on 1) intentional thinking about you as the floral designer 2) Planning your everyday flowers catalogue 3) Getting your e-store ready 4) Planning your wedding floral services 5) Building your brand and connecting with your audience.